The Company’s foray into the branded ethnic wear business includes brands such as Sabyasachi, ‘S&N’ by Shantnu & Nikhil, Tasva, House of Masaba, Jaypore, and Marigold Lane. The Company has strategic partnerships with Designers ‘Sabyasachi’, ‘Shantanu & Nikhil’, ‘Tarun Tahiliani’ and ‘Masaba Gupta’. Each represents a harmonious blend of traditional elegance and contemporary style, reflecting India’s rich heritage and craftsmanship. This division is committed to delivering exceptional quality and unique designs, meeting the aspirations of ethnic wear connoisseurs.
Folksong is a soulful craft-led Indianwear brand for an evolved woman with an understated, timeless and minimalistic sense of style. The collection showcases a modern way of reviving historic crafts that is not divided by age or season, but united by thought and consciousness.
Know More“For culture to be relevant it needs to be dynamic.” – Sabyasachi Mukherjee
Sabyasachi is India’s leading luxury house rooted in heritage, quality and craftsmanship. A brand that revels in India’s legacy but with a unique perspective, capturing what was and what is, with a single-minded vision to create modern heirlooms. A market pioneer, Sabyasachi is the first Indian designer and brand to collaborate with Christian Louboutin, Bergdorf Goodman, Pottery Barn and H&M. Patrons of the brand include celebrities, intellectuals, and achievers from across the world. With flagship stores in major cities across India and a jewellery boutique in Dubai, the first international flagship was launched in New York in 2022. Sabyasachi is creating a unique global dialogue that brings together slow, authentic luxury and the finest of Indian crafts.
Know MoreMaison Shantnu & Nikhil houses the Legacy Ceremonial Couture brand Shantnu & Nikhil and Celebration wear brand S&N by Shantnu Nikhil, across 18 directly operated stores and a bevy of other point of sales through SIS formats, both offline and digital. The product lines of Shantnu & Nikhil Couture cover all areas of wedding apparel fashion including menswear, womenswear & accessories. S&N by Shantnu Nikhil, a bridge-to-luxury offering from the House of Shantnu & Nikhil Couture is a brand initiative where Indian heritage & nostalgia is enlivened by millennial spunk! The brand, as we believe is India’s brand for the world, it redefines Indian celebration-wear with a millennial sensibility and a contemporary undercurrent. Military influences renewed with a festive aesthetic; unique, sartorial design hued in decadent palettes; S&N is a brand with a vision for our young Global Indians, celebrating Indian roots, its drapes and asymmetry. Our brand new Lifewear Pret-a-Porter brand vessel, ’Shantnu Nikhil Cricket Club (SNCC) is the third such narrative in the growing portfolio of brands at Shantnu & Nikhil and embraces the spirit of cricket in a unique amalgamation of sport meets lifestyle. Democratizing Couture to now revolutionizing celebration-wear & Lifewear, Maison Shantnu & Nikhil is furthering its edgy, global narrative!
Tasva, a collaboration between Aditya Birla Group & ace couturier Tarun Tahiliani, was launched at the ghats of Banaras on 9th Dec 2021, with the ambition of changing the entire experience of wearing traditional and fusion Indian clothing into that of comfort with style. With this new perspective, Tasva brings a refreshed view of the celebration space and the individual’s evolved relationship with it.
Tasva aims to redefine the Indian male celebratory experience. Whether it is fitting out the Indian groom or creating magnificent statements in our plethora of traditional celebrations. The brand has rapidly scaled its retail footprints, covering Metros, Tier 1 & Tier II; and is available online on Tasva.com and Myntra.com.
Know MoreHouse of Masaba is a home-grown, bridge-to-luxury womenswear label aimed at a trend-conscious, well-travelled consumer. Founded in 2009, the brand is quirky and features solution-driven, stand-out designs with strong play of print, colour and cut. Each design is a powerful conversation in print for an ever-evolving consumer. The brand is age versatile and has an aesthetic that is rooted in India with its eyes set on the world. The fashion label has become a go-to resort-wear name worldwide, perfect for the global woman and man who are traditional yet have modern style sensibilities.
House of Masaba will soon evolve into a 360-degree brand with offerings spanning Bridal, Fine Jewellery, Handbags, Home & Wellness- with a vision to offer something for everyone.
Know MoreLoveChild Masaba is a beauty brand with products across make-up and fragrances among others that is from India and by India, but for the world. The brand offers an extensive range of high-performing multi-benefit products that have are designed to suit All Indian Skin tones. Free from mineral oil, and vegan, cruelty-free, sulphate-free & paraben-free. This is an honest and playfully vibrant beauty brand, made with empathy at its core. The brand offers an extensive range of high-performing products for all ages, skin colours & cultures, enabling a unique expression of self-love.
Know MoreJaypore is on a remarkable journey to bridge the gap between India and the world by showcasing its rich cultural heritage through contemporary designs in apparel, jewelry, home decor and more. Jaypore as a brand is committed to preserving and reviving authentic Indian products suited for a modern lifestyle. The brand sources from more than 70 craft clusters and curates exquisite collections, which are featured on its website and are now available in 20 stores across Delhi, Bangalore, Mumbai, Pune, Indore, Kerala, Lucknow, Ahmedabad & Hyderabad. In a very short period of time, our handpicked curations & differentiated products have earned high respect & repute, making it India’s leading destination for Craft based Artisanal goods. Jaypore ships worldwide, catering to a global audience who value Indian craft and heritage.
Know MoreW is our premium fusion-wear brand for the contemporary Indian woman with a spirited mind and confident attitude. The collection is a perfect amalgamation of Indian sensibilities imbued
with modernity.
Wishful is our premium Occasion-wear brand for the contemporary Indian woman who prefers elaborate yet subtle elegance. The lustrous collection features exquisite designs with intricate details that are curated for special occasions.
Know MoreAurelia is our contemporary ethnic-wear brand for the woman who aspires to look trendy, seeks validation and looks for affordable solutions for her work, casual and occasion-wear requirements. The collection features a wide range of ethnic-wear that aims to deliver consistent quality, trending styles, right fit at affordable prices.
Know MoreElleven is positioned as the ultimate Bottomwear brand for the woman who is looking for fashion with functionality to make every day unboring. It has a wide array of style options across ethnic, western and athleisure that allow women to create their own unique look for every occasion.
Know MoreFolksong is a soulful craft-led Indianwear brand for an evolved woman with an understated, timeless and minimalistic sense of style. The collection showcases a modern way of reviving historic crafts that is not divided by age or season, but united by thought and consciousness.
Know More“For culture to be relevant it needs to be dynamic.” – Sabyasachi Mukherjee
Sabyasachi is India’s leading luxury house rooted in heritage, quality and craftsmanship. A brand that revels in India’s legacy but with a unique perspective, capturing what was and what is, with a single-minded vision to create modern heirlooms. A market pioneer, Sabyasachi is the first Indian designer and brand to collaborate with Christian Louboutin, Bergdorf Goodman, Pottery Barn and H&M. Patrons of the brand include celebrities, intellectuals, and achievers from across the world. With flagship stores in major cities across India and a jewellery boutique in Dubai, the first international flagship was launched in New York in 2022. Sabyasachi is creating a unique global dialogue that brings together slow, authentic luxury and the finest of Indian crafts.
Know MoreMaison Shantnu & Nikhil houses the Legacy Ceremonial Couture brand Shantnu & Nikhil and Celebration wear brand S&N by Shantnu Nikhil, across 18 directly operated stores and a bevy of other point of sales through SIS formats, both offline and digital. The product lines of Shantnu & Nikhil Couture cover all areas of wedding apparel fashion including menswear, womenswear & accessories. S&N by Shantnu Nikhil, a bridge-to-luxury offering from the House of Shantnu & Nikhil Couture is a brand initiative where Indian heritage & nostalgia is enlivened by millennial spunk! The brand, as we believe is India’s brand for the world, it redefines Indian celebration-wear with a millennial sensibility and a contemporary undercurrent. Military influences renewed with a festive aesthetic; unique, sartorial design hued in decadent palettes; S&N is a brand with a vision for our young Global Indians, celebrating Indian roots, its drapes and asymmetry. Our brand new Lifewear Pret-a-Porter brand vessel, ’Shantnu Nikhil Cricket Club (SNCC) is the third such narrative in the growing portfolio of brands at Shantnu & Nikhil and embraces the spirit of cricket in a unique amalgamation of sport meets lifestyle. Democratizing Couture to now revolutionizing celebration-wear & Lifewear, Maison Shantnu & Nikhil is furthering its edgy, global narrative!
Tasva, a collaboration between Aditya Birla Group & ace couturier Tarun Tahiliani, was launched at the ghats of Banaras on 9th Dec 2021, with the ambition of changing the entire experience of wearing traditional and fusion Indian clothing into that of comfort with style. With this new perspective, Tasva brings a refreshed view of the celebration space and the individual’s evolved relationship with it.
Tasva aims to redefine the Indian male celebratory experience. Whether it is fitting out the Indian groom or creating magnificent statements in our plethora of traditional celebrations. The brand has rapidly scaled its retail footprints, covering Metros, Tier 1 & Tier II; and is available online on Tasva.com and Myntra.com.
Know MoreHouse of Masaba is a home-grown, bridge-to-luxury womenswear label aimed at a trend-conscious, well-travelled consumer. Founded in 2009, the brand is quirky and features solution-driven, stand-out designs with strong play of print, colour and cut. Each design is a powerful conversation in print for an ever-evolving consumer. The brand is age versatile and has an aesthetic that is rooted in India with its eyes set on the world. The fashion label has become a go-to resort-wear name worldwide, perfect for the global woman and man who are traditional yet have modern style sensibilities.
House of Masaba will soon evolve into a 360-degree brand with offerings spanning Bridal, Fine Jewellery, Handbags, Home & Wellness- with a vision to offer something for everyone.
Know MoreLoveChild Masaba is a beauty brand with products across make-up and fragrances among others that is from India and by India, but for the world. The brand offers an extensive range of high-performing multi-benefit products that have are designed to suit All Indian Skin tones. Free from mineral oil, and vegan, cruelty-free, sulphate-free & paraben-free. This is an honest and playfully vibrant beauty brand, made with empathy at its core. The brand offers an extensive range of high-performing products for all ages, skin colours & cultures, enabling a unique expression of self-love.
Know MoreJaypore is on a remarkable journey to bridge the gap between India and the world by showcasing its rich cultural heritage through contemporary designs in apparel, jewelry, home decor and more. Jaypore as a brand is committed to preserving and reviving authentic Indian products suited for a modern lifestyle. The brand sources from more than 70 craft clusters and curates exquisite collections, which are featured on its website and are now available in 20 stores across Delhi, Bangalore, Mumbai, Pune, Indore, Kerala, Lucknow, Ahmedabad & Hyderabad. In a very short period of time, our handpicked curations & differentiated products have earned high respect & repute, making it India’s leading destination for Craft based Artisanal goods. Jaypore ships worldwide, catering to a global audience who value Indian craft and heritage.
Know MoreW is our premium fusion-wear brand for the contemporary Indian woman with a spirited mind and confident attitude. The collection is a perfect amalgamation of Indian sensibilities imbued
with modernity.
Wishful is our premium Occasion-wear brand for the contemporary Indian woman who prefers elaborate yet subtle elegance. The lustrous collection features exquisite designs with intricate details that are curated for special occasions.
Know MoreAurelia is our contemporary ethnic-wear brand for the woman who aspires to look trendy, seeks validation and looks for affordable solutions for her work, casual and occasion-wear requirements. The collection features a wide range of ethnic-wear that aims to deliver consistent quality, trending styles, right fit at affordable prices.
Know MoreElleven is positioned as the ultimate Bottomwear brand for the woman who is looking for fashion with functionality to make every day unboring. It has a wide array of style options across ethnic, western and athleisure that allow women to create their own unique look for every occasion.
Know MoreFolksong is a soulful craft-led Indianwear brand for an evolved woman with an understated, timeless and minimalistic sense of style. The collection showcases a modern way of reviving historic crafts that is not divided by age or season, but united by thought and consciousness.
Know MoreUnveiling Our Festive Collection’24 ft. Anushka Sharma | #WhereCelebrationNeverEnds
“Together we are creating India’s first global luxury brand.”
Tasva x Tarun Tahiliani – The Designer Wedding Wear
House of Masaba is pleased to announce the launch of the 2nd edition of ‘The Masaba Bride’, a much opulent and extensive range of the brand’s bridalwear label, featuring over 100 pieces.
She is here. She is there. She is everywhere! Infact, she is OMNIPRESENT! But we LOVE bumping into her as she ‘ghuso’s into every little detail with utmost sincerity! We are obsessed with our all-time favorite who adds her magic #GhusGhusKe ! #GhusGhusKe #LoveChildbyMasaba
Maahi Ve, Wedding Season, Wedding, Sarees, Gifts, Indian Crafts, Jaypore Love
Fresh from its showstopping debut at New York Fashion Week, W for Woman unveils its Spring Summer ’25 Collection. Brimming with vibrant florals, fresh hues, and fluid silhouettes, this collection is crafted for the modern woman who’s always on the go.
#WStylesNewYork
Unveiling Our Festive Collection’24 ft. Anushka Sharma | #WhereCelebrationNeverEnds
Your Spring-Summer starter pack?
Fun, sunshine & the new Aurelia SS25 collection!
Shop now at Aurelia cause #herecomesthefun
Unveiling Our Festive Collection’24 ft. Anushka Sharma | #WhereCelebrationNeverEnds
Unveiling Our Festive Collection’24 ft. Anushka Sharma | #WhereCelebrationNeverEnds
“Together we are creating India’s first global luxury brand.”
Tasva x Tarun Tahiliani – The Designer Wedding Wear
House of Masaba is pleased to announce the launch of the 2nd edition of ‘The Masaba Bride’, a much opulent and extensive range of the brand’s bridalwear label, featuring over 100 pieces.
She is here. She is there. She is everywhere! Infact, she is OMNIPRESENT! But we LOVE bumping into her as she ‘ghuso’s into every little detail with utmost sincerity! We are obsessed with our all-time favorite who adds her magic #GhusGhusKe ! #GhusGhusKe #LoveChildbyMasaba
Maahi Ve, Wedding Season, Wedding, Sarees, Gifts, Indian Crafts, Jaypore Love
Fresh from its showstopping debut at New York Fashion Week, W for Woman unveils its Spring Summer ’25 Collection. Brimming with vibrant florals, fresh hues, and fluid silhouettes, this collection is crafted for the modern woman who’s always on the go.
#WStylesNewYork
Unveiling Our Festive Collection’24 ft. Anushka Sharma | #WhereCelebrationNeverEnds
Your Spring-Summer starter pack?
Fun, sunshine & the new Aurelia SS25 collection!
Shop now at Aurelia cause #herecomesthefun
Unveiling Our Festive Collection’24 ft. Anushka Sharma | #WhereCelebrationNeverEnds
Unveiling Our Festive Collection’24 ft. Anushka Sharma | #WhereCelebrationNeverEnds