by ABFRLadmin | December 27, 2024
The festive season has long been a cornerstone of the fashion industry’s annual calendar, driving significant consumer engagement and revenue. For fashion enthusiasts, this marks a pivotal time to experiment with style, layering, and accessories. For brands, it’s the opportunity to captivate consumers with innovative designs, unique fabrics, and an elevated shopping experience.
This year, festive collections at ABFRL have been bolder and more versatile, catering to the evolving preferences of Indian shoppers. Let’s take a look at some of our most significant, in-house launches this year.
Louis Philippe
Louis Philippe’s Royal Wedding Treasures collection is a masterful tribute to the modern Indian groom.
The Bandhgalas, with intricate embroidery and subtle sequin work almost feel like wearable art. The suits, both two and three-piece, showcase Louis Philippe’s exceptional tailoring. They’re designed with a modern groom in mind: someone who respects tradition but isn’t bound by it. The colour palette is sophisticated – deep royal blues, rich greens, classic ivory, and gold – offering options that work across different wedding ceremonies and personal styles.
What truly sets this collection apart is its attention to fabric and texture. The luxurious velvets and meticulously crafted embellishments are what elevate these pieces beyond standard wedding wear to something every groom today is looking for.
Van Heusen
Van Heusen is stepping into a new territory with ‘VH Evening’, a sub-brand that reimagines evening wear for modern professionals. In other words, clothes that seamlessly move from office to evening events without missing a beat.
The ‘Born of Art’ collection is where fashion meets creativity. Drawing inspiration from art movements like Renaissance and Cubism, the line offers something unique. Blazers with subtle artistic details, and shirts and suits that aren’t just formal wear, but personal statements.
What makes this collection stand out is its versatility. Some pieces feature bold, artistic prints, while others use more understated design elements. Whether you prefer a minimalist look or something more expressive, there’s something for everyone.
Peter England
Peter England’s latest collection, ‘The Bollywood Wedding’, is basically the ultimate wedding season wardrobe upgrade we didn’t know we needed. The collection is a beautiful blend of classic sophistication and a contemporary edge. We’re talking about two and three-piece suits that are classic, but feel tailored for today. The velvet bomber jackets? They’re the kind of statement pieces that transform an ordinary wedding outfit into a showstopper.
What truly shines here though, is how the collection manages to capture the essence of Bollywood weddings while keeping things incredibly wearable. The tailored shirts have this perfect balance of structure and comfort, exactly what the modern groom needs! Whether you’re the groom or part of the wedding entourage, these pieces ensure you look effortlessly put-together.
Ralph Lauren
What do you get when you mix Western charm with Manhattan sophistication? Ralph Lauren’s Fall/Holiday 2024 collection, and trust me, it’s everything our fashion-forward customers have been dreaming of.
This collection almost feels like Ralph’s giving a masterclass on how to make nostalgia feel fresh this festive season. He’s taken everything we love about that classic RL aesthetic – the sophisticated Western wear, the timeless elegance, and given it a contemporary spin that feels so right for right now. And talk about perfect timing! With Gen Z rediscovering cowboy boots and Beyonce making waves in country music, Ralph’s signature Western-meets-luxury vibe feels more relevant than ever.
The standout pieces include – woven fur and suede vests with playful fringe details, beaded evening tops, and chevron laser-cut jackets. But here’s what’s really clever, the collection doesn’t just cater to the legacy customers. There are crop sweaters, leather skirts and stylish overcoats for the younger clientele as well!
Hackett London
Hackett London’s latest campaign, We Belong To London, is a love letter to its hometown, and honestly, it couldn’t have come at a better time. Moving away from the usual seasonal cliches, they’ve captured the essence of London’s festive spirit in a way that feels both fresh and familiar.
The colour palette features rich burgundies and warm tobaccos playing against classic staples like navy blue and forest green, with quintessentially British windowpane checks, Prince of Wales prints, and herringbone patterns across blazers and trousers.
The hybrid pieces are the most striking aspect though! The transition from lightweight cotton and nylon pieces to heavier cord knits and down jackets is seamless, making it perfect for both – a sophisticated evening or a full-blown celebration.
Sabyasachi
If Sabyasachi’s festive collection doesn’t make your heart skip a beat, I don’t know what will. Trust Sabya to take us on a global textile journey while keeping his signature sophistication intact.
What makes this collection particularly special is how it bridges the gap between couture and ready-to-wear. The design team has done something remarkable here. Classical menswear tailoring principles have been given an artisanal twist, with those signature Sabyasachi embroideries we all love. But here’s the genius part: despite all the luxury and craftsmanship, these pieces don’t feel precious or untouchable. They’re meant to be lived in, loved, and passed down.
Tasva
If there’s one collection that’s been turning heads this season, it’s Tasva’s ‘BAARAAT’. The launch was a theatrical affair, featuring Ranbir Kapoor leading a modern-day baaraat down the runway, wearing pieces that perfectly capture what today’s Indian groom is looking for – traditional enough to suit the occasion, yet contemporary enough to feel completely yourself. The collection is a beautiful blend of old and new, with classic Shikargah motifs and Phulkari patterns reimagined through modern silhouettes like asymmetrical sherwanis and tailored dinner jackets.
However, the most prominent element here is how wearable everything is. These pieces are crafted for movement, for celebration, for actually enjoying your wedding day! The colour palette is particularly clever – soft pastels like ivory and jade for day ceremonies, transitioning into deeper jewel tones for evening festivities.
Jaypore
Jaypore’s wedding collection, Maahi Ve, will undoubtedly find its way to every bride’s heart. The collection features exquisite, heritage-crafted sarees perfect for every role – whether you’re the bride, bridesmaid, or part of the wedding entourage.
Aurelia
Aurelia’s festive collection offers a vibrant array of ethnic ensembles that celebrate femininity and cultural heritage. From embroidered kurtas to elegant salwar suits, this collection is truly a girl’s best friend this season.
The festive season brings with it a surge in demand as customers look to celebrate in style. From grand family gatherings to vibrant cultural events, the need for stylish, festive attire escalates during this time. ABFRL rose to the occasion brilliantly, delivering collections that balanced tradition with contemporary trends. Each brand under our umbrella catered to unique customer needs, offering everything from intricately crafted ethnic wear to versatile fusion styles. Our brands rolled out innovative online and in-store strategies aligned with the festive spirit, ensuring we stayed relevant and competitive in a bustling market. Through such thoughtfully curated collections and dynamic campaigns, we continue to be at the forefront of festive shopping, making every celebration more special.
For my closing thoughts, I would say this period presents opportunities that should not be missed. It gives brands a platform to shine creatively, innovate with fabrics and designs, and connect with audiences on a deeper level. As part of ABFRL, we understand the dedication and effort that goes into curating such standout collections. Each piece, from ideation to the final product on the shelf, represents the passion and vision of countless individuals working together to create something extraordinary.
So, let’s continue to celebrate these efforts, not just as employees but as ambassadors of the incredible work our brands produce every season. Festivities may be fleeting, but the impression we leave on our customers lasts far beyond the season.
