Our Brand Stories

by ABFRLadmin | September 27, 2023

Handloom plays an integral role in the Indian apparel industry, representing a harmonious blend of tradition and craftsmanship. This age-old technique not only produces exquisite textiles but also champions sustainability. Handloom supports countless skilled artisans across India, preserving traditional skills and livelihoods. Each region across the country boasts its unique weave patterns and designs, showcasing Stay Desi! Celebrating the Magic of India with a Jaypore Twist

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